Leading With Killer Instinct: Personal Brand
Project Type
Blog + Website + Marketing Materials
Stacie came to me needing foundational messaging for her brand, better SEO, more added value to her audience, and a an authentic website she can lead customers to.
Using my seamless content calendar to determine our strategy, I wrote and she posted 2 highly SEO-optimized blogs, paired with 5 social posts and an email newlestter each month.
Using the core brand messaging I created for Stacie's brand, I integrated new copy into a website wireframe. We added a downloadable PDF in exchange for an email capture to her site and our funnel was complete.
Later, my team and I created additional marketing materials (like a contact card for her to hand out after speaking engagements).
We grew her business and made Stacie and her brand so appealing to those in her industry that she was eventually offered her dream job. She accepted it and has put her company on the back burner for now.